Top 5 Social Apps Performance in Middle East Q2 2022

In Q2 2022, the top social apps in the Middle East displayed diverse trends in their downloads, revenue, and active users on a unified platform. Here's a detailed look at the performance of TikTok, Facebook, Instagram, Likee - Short Video Community, and X.

TikTok

TikTok saw impressive weekly revenue figures, peaking at around $3.5M towards the end of March and fluctuating around $3.2M to $3.4M throughout April and May. Weekly downloads showed consistent growth, reaching approximately 438K by the end of June. Active users increased steadily, ending the quarter at nearly 29.6M.

Facebook

Facebook experienced modest weekly revenue, varying between $40K and $58K. Downloads remained relatively stable with a slight increase, peaking at around 294K in mid-June. Active users maintained a steady presence, hovering around 30.8M throughout the quarter.

Instagram

Instagram had minimal weekly revenue, generally below $600. However, downloads showed a positive trend, ending the quarter at approximately 276K. Active users were consistently high, averaging around 25.7M.

Likee - Short Video Community

Likee - Short Video Community experienced a significant drop in weekly revenue from $634K at the end of March to around $132K by late June. Downloads also saw a decline, from approximately 100K to 52K over the same period. Active users showed a slight decrease, ending the quarter at around 1.7M.

X

X had relatively low weekly revenue, generally below $400. Downloads showed a downward trend, starting at 147K in late March and dipping to around 124K by the end of June. Active users remained stable, fluctuating around 17.3M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.